What we are building
The dent in the universeWhen climate impact is measured like money, capital finally flows to what is real, and the planet and the balance sheet start to agree. That is the dent we intend to make.
In a world shaped by accelerating growth, climate decisions are being made faster than our ability to understand their consequences. All our intent, ambition and action meet one roadblock: shared, decision-grade intelligence that is easy to understand and communicate.
Meaningful climate action requires trusted data, grounded in reality, that reflects how our industries, cities and supply chains actually operate today, and a clear, tangible roadmap for what needs to change.
DEFINE is climate intelligence infrastructure designed to capture the real footprint of our actions. By measuring emissions dynamically, at the level of assets, materials and supply chains, DEFINE creates a living record of impact, one that can be verified, compared and acted upon by businesses, policymakers and financiers alike.
By turning fragmented climate information into shared, verifiable, real-time intelligence, DEFINE enables a shift from static reporting to readiness, from assumptions to evidence, and from retroactive decisions to timely, informed action.
In our time, climate action must move beyond declarations and targets. It must be measurable, equitable and actionable at scale. DEFINE exists to make that possible.
DEFINE is a climate intelligence platform and digital public infrastructure initiative that enables dynamic, asset-level measurement of emissions across supply chains and sectors. Designed to address the limitations of static reporting, DEFINE provides real-time, verifiable data that supports policy, finance and industry decision-making. By creating a shared, trusted record of climate impact, DEFINE helps align growth, accountability and sustainability at scale.
Personality
Who we areGreat data earns trust the way a person does, through character. Ours has three layers. The core is what we are built on and never trade away; character is how we show up in the work; positioning is the ground we hold, good for the planet and good for business at once.
How we speak
Voice and tonePrice it like currency
We frame climate in the language of finance and decisions: premiums, exposure, basis points, not vibes or virtue.
Evidence over assumption
We claim only what the data can defend. We prefer measured, verified, independent, and we say when a figure is representative.
Plain words, vivid picture
We explain hard things simply. One sharp metaphor beats a paragraph of jargon; then we get back to the number.
Name the stakes
We are specific about what is at risk and for whom. Concrete scale earns attention; hedging loses it.
| We say | Not | Because |
|---|---|---|
| Verified, satellite-verified | Green | Names the method, not a mood. |
| Decision-grade intelligence | Insights | Signals it can be acted and priced on. |
| Asset-level, continuous | Point-in-time estimate | Our edge is granularity over time. |
| Independent of self-reporting | Best-in-class disclosure | We replace the questionnaire, not grade it. |
Logo
Download and usageMinimum size 96px wide on screen, 22mm in print, so the compass counter stays legible.
Colour
Click any swatch to copyTypography
Three families, three jobs| Role | Family | Size | Weight and tracking |
|---|---|---|---|
| Display XL | Spectral | clamp 40 to 76px | 500 · −0.02em |
| Heading | Spectral | clamp 25 to 35px | 600 · −0.01em |
| Lede | Spectral | 18 to 21px | 400 · 1.5 lh |
| Body | Inter | 14px | 400 · 1.6 lh · justified |
| Eyebrow | Inter | 11.5px | 700 · 0.22em · caps |
| Data, label | IBM Plex Mono | 10.5 to 13px | 400 to 500 · 0.14em |